Rejecting candidates is an inevitable part of hiring, but how you do it can impact your employer brand and future hiring success. A well-handled rejection maintains relationships, preserves company reputation, and leaves the door open for future opportunities. Here’s how to say ‘no’ the right way.
- Be Timely
Don’t keep candidates waiting. Once a decision is made, inform them as soon as possible. Delayed rejections create frustration and damage goodwill.
- Personalize Your Message
Avoid generic rejection emails. Use the candidate’s name and, when possible, reference something specific from their interview or application.
- Show Appreciation
Thank candidates for their time and effort. A little gratitude goes a long way in making the rejection feel less impersonal.
- Offer Constructive Feedback
A short, actionable insight on why they weren’t selected can help candidates improve and leaves a positive impression of your company.
- Keep the Door Open
If a candidate was strong but not the right fit for this role, let them know you’d love to consider them for future opportunities.
- End on a Positive Note
Wish them well in their career and encourage them to stay connected via LinkedIn or future openings.
Conclusion
Rejections don’t have to be cold or discouraging. With a little care, they can be opportunities to build relationships, enhance employer branding, and ensure a great candidate experience—even for those who don’t get the job. How does your company handle rejections?
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