In recruitment, every step of the process sends a message. Whether we like it or not, we’re constantly building our company’s image — one interaction at a time.
And yes, it starts right at the beginning.
The first screening call? It’s more than just a check of basic qualifications. For many candidates, it's the moment they feel what the company is like. It sets the tone, shows the mood, and reflects the approach we have — formal, relaxed, chaotic, respectful. Whatever it is, this first impression matters.
Then comes the hiring manager interview.
This one is key. Let’s be honest — in the end, this is the person the candidate will work with (or not). That meeting says a lot about day-to-day collaboration, expectations, and the team culture.
And if there’s an extra step, like a short chat with the CEO or founder? That’s often the cherry on top. Not necessary for all processes, but when it happens, it can give a broader view of the company and where it’s going.
But here’s the thing — it's not just about impressing someone.
It’s about showing who we really are. Because we want the right people to say “yes” — and also the right people to say “no.”
I've had processes where candidates were amazed.
They couldn’t believe recruitment could feel so human, without awkward questions, without ego battles. Some told me the vibe was so positive, they almost thought it was too good to be true. That’s the best kind of feedback.
But I’ve also received feedback like:
“This step didn’t feel right” or “That meeting gave me doubts.”
And honestly? That’s also good. Because if something already feels off during the process, imagine how it would feel after joining. Better to know now — for both sides.
Recruitment is a two-way street.
We’re not only evaluating; we’re also being evaluated. So every message, every call, every delay or smile — it all creates a picture. And that picture should be real. Because the goal isn’t to convince everyone to say yes. The goal is to find those who click — and let go of those who don’t.
A polite “no” from a candidate who doesn’t feel aligned? That’s not a loss.
That’s clarity. That’s honesty. That’s a win.
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